Frequently asked question

Hi, I'm Saleh Ammar, a freelance Dop based in Dubai. I understand that choosing the right Cinematographer can be daunting. That's why I've compiled a list of frequently asked questions to help you understand my process, services, and how I can bring your video vision to life. Let's make something amazing together!

About Me & My Freelance Services

1. What makes you different as a freelancer in Dubai?
   That's a fantastic question, and it's one I think about a lot! In a field as creative and competitive as filmmaking, cinematography, and photography, it's essential to offer something truly unique

   
   Firstly, I prioritize a deeply personal touch. I don't just capture images or footage; I strive to understand the story you want to tell. Whether it's a corporate video, a wedding, a product shoot, or a documentary, I invest time in getting to know you, your vision, and your audience. This allows me to craft visuals that resonate on an emotional level, creating a truly authentic and impactful final product. (This helps with SEO by using terms like "storytelling," "authentic," and "impactful visuals.")

   Secondly, flexibility is paramount in my approach. I understand that projects evolve, and unexpected challenges can arise. That's why I'm adaptable and resourceful, ready to adjust my techniques and workflows to meet your specific needs and ensure we stay on track. This flexibility extends to my equipment and approach, allowing me to deliver high-quality results in diverse environments and under tight deadlines. (SEO terms: "adaptable," "resourceful," "high-quality," "diverse environments.")

   Finally, and perhaps most importantly, I believe in direct, transparent client communication. From the initial concept to the final delivery, I'll keep you informed every step of the way. I'm always available to answer your questions, address your concerns, and provide updates. This ensures that we're working together as a team, and that the final product exceeds your expectations.

2. What types of videography do you specialize in as a freelancer?

   As a freelance videographer, I've had the pleasure of working across a wide spectrum of projects, which has allowed me to develop a versatile skillset. While I'm passionate about all aspects of visual storytelling, I've honed my expertise in several key areas:

   Corporate Videography: This includes everything from promotional videos and training modules to internal communications and event coverage. 1 I excel at capturing the essence of a brand and conveying its message in a clear and engaging way.

   Commercial Videography: I love crafting compelling commercials that capture attention and drive results. Whether it's a product showcase, a lifestyle piece, or a narrative-driven ad, I bring a creative eye and technical expertise to every project.

   Event Videography: From conferences and concerts to weddings and private parties, I'm skilled at capturing the energy and emotion of live events. I understand the importance of being discreet and unobtrusive while still delivering high-quality footage.

   Documentary Videography: Telling real stories is something I'm very passionate about. I enjoy working on documentary projects that explore important issues and capture the human experience.

   Real Estate Videography: I produce high quality walk through videos, drone footage, and promotional videos for real estate agents and developers.

   While these are some of my core specializations, I'm always eager to take on new challenges and explore different genres of videography.

4. Can you show me examples of your work?

   can confirm that examples of my work can be found at www.salehammar.com. You can find my work in my showreel, corporate films, documentaries, perfume and jewelry advertisements, food tabletop presentations, short films, TV programs...etc

5. Do you work alone or with a team?

   That's a great question, and the answer is: it depends entirely on the project!

   I'm fully equipped to work independently on smaller projects, handling everything from pre-production planning and filming to editing and final delivery. This allows for a streamlined workflow and ensures a consistent vision throughout the process.

   However, for larger or more complex projects, I frequently collaborate with a talented network of professionals.
   This includes:

   • Production Houses: When working on larger-scale commercials, documentaries, or corporate productions, I often partner with established production houses. This allows me to leverage their resources, expertise, and crew, ensuring a seamless and efficient production.

   • Freelance Professionals: Depending on the project's requirements, I may assemble a team of freelance professionals, including:

     • Sound recordists

     • Lighting technicians

     • Editors

     • Motion graphics artists

     • Drone operators

   • Direct Clients: For projects where I'm working directly with clients, I maintain open and transparent communication throughout the entire process. I value their input and work closely with them to ensure that their vision is realized.

   The decision to work alone or with a team is always based on the specific needs of the project. I prioritize delivering the highest quality results, and I'm committed to assembling the right team to achieve that goal. Whether it's a solo shoot or a large-scale production, I'm dedicated to providing a professional and collaborative experience."

6. What equipment do you personally use for videography?

   Equipment selection is crucial for achieving the desired look and quality in any videography project. I maintain a versatile kit that allows me to adapt to a wide range of needs and budgets.

   For high-end productions demanding the absolute best image quality, I utilize:

   • ARRI Alexa 35: This is my go-to cinema camera for projects requiring exceptional dynamic range, color accuracy, and low-light performance. It's ideal for commercials, high-budget documentaries, and narrative films.

   • ARRI Alexa Mini LF: When a smaller footprint and full-frame look is needed, the Alexa Mini LF provides incredible image quality and flexibility.

   • High-End Cinema Lenses: I pair my cinema cameras with a selection of premium lenses from manufacturers like ZEISS, Cooke, and ARRI, ensuring sharpness, clarity, and a cinematic aesthetic.

   For projects with moderate budgets or situations where portability is essential, I rely on:

   • Sony Alpha Series (e.g., Sony a1 ,Fx3, Sony FX6): These mirrorless cameras offer excellent image quality, low-light capabilities, and versatility for a variety of applications, including corporate videos, event coverage, and online content.

   • A variety of professional lenses: I also keep a selection of professional lenses from Sony and Canon to fit the needs of these cameras.

   For aerial videography:

   • DJI Mavic 3 Cine: I use professional-grade drones to capture stunning aerial footage. These drones offer high-resolution cameras, advanced stabilization, and precise control, allowing me to create dynamic and cinematic aerial shots.

   For underwater videography:

   • As a certified diver, I am able to utilize underwater housing for my camera systems to capture high quality under water footage. I have experience with a variety of underwater housings and lighting systems.

   • I can deploy underwater cameras to capture footage for documentaries, commercials, and other projects.

   Supporting Equipment:

   • I also maintain a comprehensive collection of supporting equipment, including:

     • Professional tripods and stabilizers (e.g., Sachtler, Ronin)

     • Lighting equipment (e.g., ARRI, Aputure)

     • Audio recording equipment (e.g., Sennheiser, Rode, Lark m2)

     • Monitoring and playback systems

   Equipment selection is always tailored to the specific requirements of each project. I'm committed to using the right tools to achieve the best possible results, regardless of budget or complexity."

7. Do you offer both filming and editing services?

   Yes, I absolutely offer both filming and editing services. This allows me to maintain creative control over the entire production process, ensuring a cohesive and polished final product. Here's a breakdown:

   • Filming:

     • This encompasses all aspects of capturing the raw footage, from pre-production planning and location scouting to operating the camera and directing the shoot.

     • I prioritize capturing high-quality footage that aligns with the client's vision and the project's objectives.

   • Editing:

     • This involves transforming the raw footage into a compelling narrative.

     • My editing services include:

       • Video and audio editing.

       • Color correction and grading.

       • Motion graphics and visual effects .

       • Sound design and mixing.

       • Final delivery in various formats.

   Benefits of Offering Both Services:

   • Consistent Vision:

     • By handling both filming and editing, I can ensure that the final product accurately reflects the initial creative vision.

   • Efficient Workflow:

     • A streamlined workflow can save time and reduce costs.

   • Enhanced Creativity:

     • Having control over the entire process allows for greater creative flexibility and experimentation.

   In essence, I provide a full-service videography solution, from capturing stunning visuals to crafting engaging narratives.

8. Are you available for projects of various sizes and budgets?

   Yes, absolutely. I'm available for projects of various sizes and budgets. I understand that every project is unique, and I'm committed to providing flexible and tailored solutions to meet your specific needs.

   Here's how I approach projects of different sizes and budgets:

   • Small-Scale Projects:

     • I'm happy to work on smaller projects, such as short promotional videos, social media content, or event highlights.

     • I can provide cost-effective solutions by utilizing efficient workflows and readily available equipment.

   • Medium-Sized Projects:

     • These projects might include corporate videos, commercials, or documentaries with moderate production values.

     • I can assemble a small team of freelance professionals to ensure high-quality results while staying within budget.

   • Large-Scale Projects:

     • For large-scale productions, such as feature films, high-budget commercials, or complex documentaries, I can collaborate with established production houses and assemble a full crew.

     • I have experience working with diverse budgets and can provide comprehensive production management services.

   My Approach to Budgeting:

   • Transparency: I provide clear and detailed cost estimates upfront, so you know exactly what to expect.

   • Flexibility: I'm willing to work with you to find creative solutions that fit within your budget.

   • Value: I prioritize delivering high-quality results, regardless of the budget.

   Whether you have a small project with a limited budget or a large-scale production with significant resources, I'm confident that I can provide a professional and effective videography solution.

9. What is your personal Cinematography style?

   My personal cinematography style is deeply rooted in the pursuit of crafting visually arresting and emotionally resonant imagery. I believe that each project demands its own unique visual language, and I strive to develop that from the ground up.

   At the core of my approach is a meticulous attention to detail. I'm passionate about exploring the interplay of:

   • Composition: I carefully consider framing, perspective, and the arrangement of elements within the frame to create visually compelling and balanced images.

   • Movement: Whether it's subtle camera movement or dynamic tracking shots, I use movement to enhance the narrative and evoke specific emotions.

   • Light and Shadows: I'm fascinated by the way light shapes and defines our perception of the world. I use light and shadows to create depth, texture, and mood.

   • Colors: I employ a deliberate color palette to establish a specific atmosphere and convey the emotional tone of the story.

   • Shapes and Dimensions: I utilize the interplay of shapes and dimensions to create visual interest and add depth to the frame.

   My aesthetic leans towards a cinematic and polished look, but I'm also adaptable and willing to experiment with different styles to suit the needs of the project. I'm driven by a desire to create images that not only look beautiful but also serve the story and connect with the audience on an emotional level.

   Ultimately, I see cinematography as a collaborative art form, and I work closely with directors and other creatives to bring their vision to life. I believe that the best cinematography is not just about technical skill but also about artistic intuition and a deep understanding of the power of visual storytelling.

10. Do you offer drone videography as a freelancer?

    While I appreciate the stunning visuals drone videography can provide, I personally do not offer drone videography services directly as a freelancer. This is primarily due to the complex and often location-specific permissions required for legal and safe aerial operation.

    However, I understand that aerial footage can be a valuable asset to many projects. Therefore, I maintain strong relationships with licensed and experienced aerial videographers and drone companies who specialize in this field and possess all necessary permits and insurance.

    If your project requires drone videography, I can seamlessly integrate their expertise into the production, ensuring that you receive high-quality aerial footage while adhering to all regulations. I can either recommend a trusted partner or work with a drone company of your choice, ensuring a smooth collaboration and a professional final product.

11. Do you provide live streaming services as a freelancer?

    While I don't personally manage the technical infrastructure for live streaming as a sole freelancer, I absolutely understand the growing demand for it and can facilitate it for your project.

    I work closely with established production houses that specialize in live streaming services. These companies possess the necessary equipment, bandwidth, and technical expertise to handle live events of all sizes and complexities.

    Therefore, if your project requires live streaming, I can seamlessly connect you with these trusted partners. We can work together to ensure a professional and reliable live stream, handling everything from multi-camera setups and encoding to platform integration and audience engagement. I can be your point of contact, coordinating with the live streaming specialists to ensure your event is broadcast smoothly and effectively.

12. Do you provide animation or motion graphics as a freelancer?

    Instead of providing these services directly, I prefer to collaborate with these professionals on a project-by-project basis. This approach allows me to:

    • Tailor the team to the specific needs of each project: Different projects require different animation styles and expertise. I can select the best-suited animator or motion graphics artist based on the project's aesthetic and technical requirements.

    • Maintain budget flexibility: By working with freelancers, I can adapt the animation and motion graphics budget to align with the client's overall financial constraints.

    • Ensure high-quality results: I only collaborate with experienced and skilled professionals who consistently deliver exceptional work.

    So, while I don't provide animation or motion graphics directly, I can seamlessly integrate these services into your project by connecting you with the right talent while keeping your budget in mind.

13. Are you available for international clients visiting Dubai?

    Absolutely! I'm very much available for international clients visiting Dubai. In fact, I welcome the opportunity to work with clients from around the globe. Dubai is a vibrant hub for business, tourism, and creative projects, and I'm well-equipped to handle the unique demands of international productions.

    Here's how I can assist international clients:

    • Local Expertise: I possess a strong understanding of Dubai's landscape, regulations, and resources, which is invaluable for location scouting, permitting, and logistics.

    • Multilingual Capabilities: While English is my primary language, I am accustomed to working with clients from diverse linguistic backgrounds and can facilitate communication effectively.

    • Adaptability: I understand the importance of cultural sensitivity and can adapt my approach to meet the specific needs and preferences of international clients.

    • Full Production Services: I can provide comprehensive production services, from pre-production planning and filming to editing and final delivery, ensuring a seamless and efficient experience for clients traveling from abroad.

    • Networking: I have a strong network of local professionals that can assist with any project needs.

Whether you're visiting Dubai for a corporate event, a product launch, a documentary shoot, or any other videography project, I'm ready to provide professional and reliable services. Please don't hesitate to reach out to discuss your specific requirements.